360WE EXECUTIVE TEAM

Lucas Pina – CEO and Founder of 360WE 

Mr. Pina is a global entertainment visionary-innovator with over 25 years of experience designing, producing, and leading shows on the most iconic stages in the United States. Named one of the ten most accomplished power players twice by Billboard magazine, Mr. Pina was Senior Vice President of SBS Entertainment, where he revolutionized the Latin music industry with more than 21 of his own brands and over 4 million tickets sold. 

Throughout his career, he has conceptualized and executed events in stadiums, arenas, cruise ships, and cultural spaces, integrating strategies such as Black Friday ticket sales and formats such as rotating stages to maximize the impact of each show. In 2020, he founded 360WE as a creative and production structure to develop transmedia narrative universes, with MEF-5 being his most ambitious project to date. In addition to leading the creation of the concept, Lucas is the emotional architect of the MEF-5 multiverse, guided by a deeply human, symbolic, and disruptive vision of entertainment.

John Fragomeni – Global President

With a distinguished career at the intersection of technology, entertainment, and creativity, John Fragomeni is a global executive who has made his mark on the visual effects, digital production, and cultural innovation industries. As former president of Digital Domain, one of the world’s most recognized VFX studios, John has led the visual production of multiple high-impact film franchises, as well as technological innovation projects on emerging platforms. 

His approach combines executive precision, global strategic thinking, and a deep sensitivity for visual storytelling. At 360WE, Fragomeni leads international operations with a vision for expansion, coordinating global teams and ensuring that each project maintains quality, consistency, and ambition. He is a key figure in MEF-5’s international reach and its expansion into new physical and digital territories. Mr. Fragomeni played a pivotal role in establishing, nurturing, and managing multiple world-class content companies and studios, including Mirada, a state-of-the-art integrated media and entertainment production company founded by Academy Award-winning director Guillermo del Toro.

Juan Flores – CFO USA

Juan is a versatile leader with over 20 years of financial and tax experience across multiple industries, including healthcare, entertainment, telecom, financial services, and real estate. 

He has a proven track record of cultivating strong teams to handle corporate, tax, accounting, and other financial functions. Throughout his career, Juan has built tax departments from the ground up to implement income tax and financial procedures more efficiently and effectively.

Grace Roeder Oppenheimer – Co-Founder President of Mergers & Acquisitions / Founder

Grace Roeder Oppenheimer, a graduate of UCLA Anderson School of Business/Management with a degree in Business Administration, is a growth strategist-innovator with extensive experience in global business development, brand expansion, and corporate structuring.

Her expertise ranges from international operations in the media and entertainment sectors and output deals to identifying and activating key partnerships for large-scale cultural projects. As President of Mergers & Acquisitions and Co-Founder of 360WE, Grace has led the consolidation of the strategic partnerships that make 360WE and MEF-5 possible, negotiating with global players in technology, music, and creative production. Her approach combines financial acumen, cultural sensitivity, and execution skills, making her a key figure in the sustainability and scalability of 360WE across its various initiatives.

Dayana Piña – Vice President of Design and Project Management

Dayana Piña is an interior designer and graduate of the Miami International University of Art & Design, with over 10 years of experience in interior design, visual merchandising, and content management. Her career spans various 3D animation studios where she led creative teams in developing visual solutions and digital experiences for high-profile projects.

Dayana has a strong background in coordinating multidisciplinary teams, meeting demanding schedules, mediating between clients and artists, and transforming complex ideas into memorable visual executions. Her aesthetic sensibility, combined with an operational vision, positions her as a key player in creating immersive environments and stage sets. At 360WE, she leads the spatial conceptualization and visual execution of the MEF-5 universe, integrating design, technology, and sensory experience.

John Piña- Executive Vice President, Global Marketing, Content Strategy & Strategic Alliances

John Piña is an entertainment executive, producer, and strategic partnerships architect with more than 25 years of experience developing large-scale entertainment properties, international tours, and investment-backed content platforms across television, live entertainment, sports, and experiential media. Beginning his career in television production, he developed a deep understanding of broadcast storytelling, audience engagement, brand positioning, and sponsor integration.

His work evolved into producing major concert experiences across the United States and international markets alongside top artists in the global Hispanic entertainment industry. Piña has also led the production, marketing, and commercialization of world-class stadium events, including international championship soccer matches. Today, he focuses on developing entertainment IP, cultural exhibitions, stadium events, and immersive touring platforms designed to operate as monetizable ecosystems that unite brands, cities, institutions, and audiences.

Fernando Arias – Corporate Controller, Box Office & Scaling

Fernando Arias is a Business Administrator with experience across the food and beverage, healthcare, technology, and entertainment sectors. His background focuses on process analysis, quality control, customer satisfaction, and specialized cost and budget management.

He has led teams and projects in high-demand environments, demonstrating strategic planning skills and a mindset focused on continuous improvement and resource efficiency. Fernando has extensive experience in budget structuring, operational scaling, box office management, and financial analysis, driving data-based decision-making to optimize business performance.

Camilo González – President of 360 Live

Camilo González is the President of 360 Live, the concert and live events division of 360WE. In this role, he leads the planning, operation, and execution of all live shows, ensuring precision, safety, and technical excellence.

With over 30 years of experience in entertainment, hospitality, and security, Camilo specializes in managing large-scale musical events across the United States. His career is defined by his ability to anticipate operational challenges, optimize complex logistics, and deliver seamless audience experiences from start to finish.

Rafi Mercado – Director, Character Developer, Chief Creative Development 

Rafi Mercado is an accomplished director, producer, and production designer with over 35 years of experience in film, theater, television, and live performance. As founder of House of Mercado Entertainment, he has created over 200 themed events combining storytelling, art, and technology.

A specialist in character development, Rafi oversees the creative process bringing stage figures to life—coordinating makeup, costumes, prosthetics, choreography, and body language. He has worked with artists such as Ricky Martin, Wisin & Yandel, Marc Anthony, and Sade, and his work has been recognized at international festivals including the Havana Film Festival and Cinefiesta.

 

Sebastian Lopera, Vice President of Marketing & Strategic Planning

He currently leads marketing and strategic planning at 360 Worldwide Entertainment and, over the past decade, has worked as a consultant in business development, market positioning, business growth, and commercial management.

Bachelor’s degree in Commercial and Marketing Management, with a specialization in Marketing Management and additional training in Industrial Design.He combines research, market strategy, brand building, and multichannel expertise with SILVER’s capabilities to transform audiences into measurable pathways for acquisition, conversion, and retention.

 

360WE Advisors

 

Felipe Buitrago – Spokesperson

Felipe Buitrago Restrepo is an economist from Universidad de los Andes and holds a Master’s degree in International Public Policy from Johns Hopkins University. He previously served as Minister and Vice Minister of Culture of Colombia and Colombia’s Ambassador to Germany. 

Recognized as a leading promoter of the creative economy in Latin America, he has worked with the Inter-American Development Bank and the British Council, co-authored “The Orange Economy: An Infinite Opportunity,” and led the creation of Colombia’s Satellite Account for Culture.

Oscar Grisales – Tax/Legal Consultant

Oscar Grisales is an international tax lawyer and financial consultant. He holds an LLM in Taxation, an LLM in International Taxation, a Master’s in Finance, and an MBA. He is licensed as a barrister in Colombia and Florida, and as a solicitor in England, Wales, Ireland, and the British Virgin Islands, with candidacy in Hong Kong. His expertise centers on cross-border legal frameworks, tax structures, and international financial services.

Sergio Fernandez de Cordova
Founder and Chairman of PVBLIC Foundation and a Permanent Observer to the International Youth Organization for Ibero-America (OIJ) to the United Nations.

As Chairman of PVBLIC, he leads the foundation’s engagement with governments from the Vatican to the White House to the United Nations and multinationals; public and private. As a UN Permanent Observer, he leads multilateral engagement and partnership integration efforts across the UN system. In all of his work, public and private, he promotes the global development and policy work behind structuring Public Private Partnerships (PPP) that embrace social change; making sure the next generation has a seat at the table — using media, data, and technology to drive that change. Over the past 13 years, Sergio has helped launch or played an instrumental role in developing platforms and initiatives to advance sustainable development and impact across the globe.

Jane Owen – Founder and Director of Jane Owen PR

Jane Owen is a leading public relations expert with over two decades of international experience. Founder of Jane Owen Public Relations, she has led high-profile campaigns for celebrities, global brands, film, and exclusive events in cities such as Los Angeles, New York, London, and Dubai. Recognized for her strategic and creative approach, she has built a solid reputation in the entertainment and fashion worlds, positioning her agency as one of the most influential in the sector.Grace Roeder Oppenheimer, a graduate of UCLA Anderson School of Business/Management with a degree in Business Administration, is a growth strategist-innovator with extensive experience in global business development, brand expansion, and corporate structuring.

Her expertise ranges from international operations in the media and entertainment sectors and output deals to identifying and activating key partnerships for large-scale cultural projects. As President of Mergers & Acquisitions and Co-Founder of 360WE, Grace has led the consolidation of the strategic partnerships that make 360WE and MEF-5 possible, negotiating with global players in technology, music, and creative production. Her approach combines financial acumen, cultural sensitivity, and execution skills, making her a key figure in the sustainability and scalability of 360WE across its various initiatives.