About Us

Overview

We are 360 Worldwide Entertainment, a creative company that specializes in the conceptualization and production of high-quality live experiences. Our goal is to create memorable and transformative experiences that activate the senses. At 360WE, we believe that live experiences are essential to human connection and growth. We strive to create unique and impactful experiences that will leave a lasting impression on our guests

At 360WE we are committed to a sustainable and quality lifestyle for our collaborators, offering our clients content of the highest creative and technological quality in safe, inclusive and sustainable environments. Our business model is of triple utility and sustainability: financial, environmental and social.

At 360WE, we specialize in marketing and promotional campaigns, event creation, and production. We have over 15 years of experience in the entertainment industry, and we’ve worked with some of the biggest names in the business to develop several brands in the US and Puerto Rico.

Motto

360 Worldwide Entertainment is all about creating unique experiences for all types of audiences.

Culture

At 360 Worldwide Entertainment, we believe in diversity and inclusion. We strive to create an environment where everyone can be their authentic selves, be creative, and reach their full potential.

At 360WE, our three guiding principles are creative ideas, motivation, and innovation. We believe that by creating a pleasant work environment, enriched with memorable experiences, creativity, and narrative, we can help our team members reach their full potential.

Mission​

Create unique experiences that engage the senses, inspiring transformation to discover a better world.

Vision

To be recognized as the leading provider of innovative entertainment experiences, we will transform the global entertainment industry and make the global entertainment industry transform the world.

Values And Beliefs

Picture of CEO Lucas Piña

CEO

Lucas

Piña

Mr. Lucas Piña is a visionary and pioneer, an entrepreneur with over 25 years of experience in the entertainment industry specifically in the Latin Music Industry. For 12 years, he created and managed the entire entertainment unit of Spanish Broadcasting System. His work helped to shape what is today the Latin music concert industry, he has been at the forefront of every major event in this industry, from Ricky Martin, to Luis Miguel; as well as Enrique Iglesias’ tour with Pitbull & Carlos Vives.

Lucas Pina created 21 brands that generate millions of dollars in revenue through mega-concerts such as CaliBash, MegaBash, and MiamiBash positioning these concerts as the largest Latin concert series in the United States. Along with his mega-concerts, Lucas is also the creator of Ocean Fest, a cruise that takes place on luxury liners and includes appearances by famous Latin musicians. On the West Coast, performances have included those by Banda MS, Banda El Recodo, Los Recoditos and 3Ball Monterrey. On the East Coast, passengers have been entertained by Carlos Vives, Prince Royce and Silvestre Dangond. To date, these brands have sold over four million tickets to their events, creating a new way of consuming Latin music in the United States. Lucas Pina has worked and partnered with major industry companies such as MGM resorts, Live Nation, AEG Live, and others, while working with almost all major venues and stadiums in the United States.

"Our mind-set is to produce events that are accessible to all"

Contact us

Las Vegas NV, USA
3960 Howard Hughes Parkway
Paradise, Suite 500, Las Vegas,
NV 89169

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