360WE EXECUTIVE TEAM

Lucas Pina – CEO and Founder of 360WE

global entertainment visionary with over 25 years of experience designing, producing, and leading shows on the most iconic stages in the United States. He was Senior Vice President of SBS Entertainment, where he revolutionized the Latin music industry with more than 21 of his own brands and over 4 million tickets sold. Throughout his career, he has conceptualized and executed events in stadiums, arenas, cruise ships, and cultural spaces, integrating strategies such as Black Friday ticket sales and formats such as rotating stages to maximize the impact of each show. In 2020, he founded 360WE as a creative and production structure to develop transmedia narrative universes, with MEF-5 being his most ambitious project to date. In addition to leading the creation of the concept, Lucas is the emotional architect of the MEF-5 multiverse, guided by a deeply human, symbolic and disruptive vision of entertainment.

John Fragomeni – Global President

With a distinguished career at the intersection of technology, entertainment, and creativity, John Fragomeni is a global executive who has made his mark on the visual effects, digital production, and cultural innovation industries. Former president of Digital Domain, one of the world’s most recognized VFX studios, John has led the visual production of multiple high-impact film franchises, as well as technological innovation projects on emerging platforms. His approach combines executive precision, global strategic thinking, and a deep sensitivity for visual storytelling. At 360WE, Fragomeni leads the international operation with a vision for expansion, coordinating global teams and ensuring that each project maintains quality, consistency, and ambition. He is a key figure in MEF-5’s international reach and its expansion into new physical and digital territories.

Juan Flores – CFO USA

Juan is a versatile leader with over 20 years of financial and tax experience in multiple industries, including healthcare, entertainment, telecom, financial services, and real estate, with a proven record of success cultivating strong teams to handle corporate, tax, accounting and other financial functions. Throughout his career, Juan has developed tax departments from the ground up in order to implement income tax and financial procedures and processes more efficiently and effectively.

Grace Roeder Oppenheimer – President of Mergers & Acquisitions / Founder

Grace Roeder is a growth strategist with extensive experience in global business development, brand expansion, and corporate structuring. Her experience ranges from international operations in the media and entertainment sectors to identifying and activating key partnerships for large-scale cultural projects. As President of Mergers & Acquisitions and Founder of 360WE, Grace has led the consolidation of the strategic partnerships that make MEF-5 possible, negotiating with global players in areas such as hospitality, technology, music, and creative production. Her approach combines financial acumen, cultural sensitivity, and execution skills, making her a key figure in the sustainability and scalability of the MEF-5 project in its various versions.

Jere Harris – General Producer

Jere Harris is one of the most respected names in live entertainment. Founder and Chairman of PRG (Production Resource Group), the world’s leading production technology company, Harris has led the technical execution of the most complex and innovative events of recent decades: from world tours featuring legendary artists to Broadway productions, Olympic shows, and international events. With a vision that combines engineering, artistry, and spectacle, Jere has transformed what is possible on stage. At MEF-5, he assumes the role of General Producer, ensuring that every technical, structural, and scenic element serves to create an immersive, safe, and memorable experience. His presence on the project represents a guarantee of operational excellence and a bridge between the creative vision and its real-world realization.

Dayana Piña – Vice President of Design and Project Management

Dayana Piña is an interior designer, a graduate of Miami International University of Arts and Design, with over 10 years of experience in interior design, visual merchandising, and content management. Her career has taken her to various 3D animation studios, where she has led creative teams in the development of visual solutions and digital experiences for high-profile projects. Throughout her career, Dayana has demonstrated a strong ability to coordinate multidisciplinary teams, meet demanding schedules, effectively mediate between clients and artists, and transform complex ideas into concrete and memorable visual executions. Her aesthetic sensibility, combined with a strategic and operational vision, positions her as a key player in the creation of immersive environments and stage sets that enhance the narrative of each project. At 360WE, as Vice President of Design and Project Management, she leads the spatial conceptualization and visual execution of the MEF-5 universe, articulating design, technology, and sensorial experience to give physical and emotional form to the multiverse that thousands of people will inhabit in each edition.

Sebastian Lopera – Marketing Director

Marketing specialist with 10 years of experience creating and developing strategies for companies and brands for all markets in the Americas; creating new markets, positioning brands, and developing new products and services that have allowed the organic and sustainable growth of the companies with whom he has worked. Mr. Lopera is an industrial design technologist and business administrator, who has completed complementary studies in management.

Fernando Arias – Corporate Controller, Box Office & Scaling

Fernando Arias is a Business Administrator with experience in multiple sectors such as food and beverage, healthcare, technology, and entertainment. His profile stands out for his strong focus on process analysis, quality control, and customer satisfaction, as well as specialized training in costs and budgets. Throughout his career, he has led teams and projects in highly demanding environments, demonstrating a strong team orientation, strategic planning skills, and a mindset focused on continuous improvement. He is accustomed to operating under pressure and managing resources efficiently to achieve concrete results. Fernando has extensive experience in budget structuring, operational scaling, box office management, and financial analysis, being key in making data-driven decisions and designing processes that optimize business performance. His passion for efficiency and commitment to excellence make him a key player in the financial and logistical operations of the projects he leads.

Camilo González – President of 360 Live

Camilo González is the President of 360 Live, the concert and live events division of 360WE. In this role, he leads the planning, operation, and execution of all live shows, ensuring that each experience runs with precision, safety, and technical excellence. With over 30 years of experience in the entertainment, hospitality, and security industries, Camilo is recognized for his expertise in the comprehensive management of large-scale musical events in venues across the United States. His career has been marked by his ability to anticipate operational challenges, optimize complex logistical processes, and deliver seamless audience experiences from start to finish. Over the years, he has built a solid reputation as a visionary leader, combining operational efficiency with strategic creativity. His innovative approach has been key to producing events that not only meet the highest technical standards but also elevate the audience’s emotional experience.

Luis Pascual – Chief Creator of Scenography, MEF-5

Luis Pascual is an internationally renowned stage designer with over 30 years of experience in film, television, and live shows. He has worked on productions in Hollywood, Las Vegas, and Latin America, and has led set designs for artists such as Britney Spears, The Rolling Stones, and Cirque du Soleil. He is a two-time Oscar winner (as part of a team), an Emmy Award creator, and multiple Martín Fierro Award winner. His approach combines art, scriptwriting, direction, and the analysis of human behavior applied to audiovisual language. At MEF-5, he is responsible for creating the stage worlds of the multiverse, designing immersive experiences that connect the symbolic with the sensorial.

Rafi Mercado – Director, Character Developer, Chief Creative Development

Rafi Mercado is an accomplished director, producer, and production designer with over 35 years of experience in film, theater, television, and live performances. Founder of House of Mercado Entertainment, he has created over 200 themed events, combining storytelling, art, and technology to generate high-impact, immersive experiences. A specialist in character development and conceptualization, Rafi leads the entire creative process that brings unique stage figures to life, coordinating makeup, costumes, prosthetics, choreography, and body language. His approach is based on building complete and coherent identities that transcend the visual and connect emotionally with the audience. He has worked with artists such as Ricky Martin, Wisin y Yandel, Marc Anthony, and Sade, and has received awards for his productions at international festivals, including the Havana Film Festival and Cinefiesta. His career positions him as one of the most influential creative minds in contemporary entertainment in Latin America and the United States.

360WE Advisors

 

Felipe Buitrago – Spokesperson

Felipe Buitrago Restrepo is an economist from the Universidad de los Andes and holds a Master’s degree in International Public Policy from Johns Hopkins University. He served as Minister and Vice Minister of Culture of Colombia and is recognized as one of the leading promoters of the orange economy in Latin America. He has worked with the Inter-American Development Bank and the British Council, and led the creation of the Satellite Account for Culture in Colombia. He is the co-author of “The Orange Economy: An Infinite Opportunity” and has represented the country internationally as ambassador to Germany. His career has been dedicated to promoting economic development through culture and creativity.

Oscar Grisales – Tax/Legal Consultant

Oscar Grisales is a lawyer with extensive international training in tax law and finance. He holds an LLM in Taxation and a Master’s in Finance from Geneva Business School (Switzerland), an LLM in International Taxation from Thomas Jefferson School of Law (USA), and an MBA from Colorado Technical University. He is licensed as a barrister in Colombia and Florida, and as a solicitor in England and Wales, the British Virgin Islands, Ireland, and as a candidate in Hong Kong. His profile combines global legal experience with a strategic focus on tax structures and international financial services.

Carlos Reynoso – Red Mercury Entertainment

Live entertainment industry veteran serves as a principal of Red Mercury Entertainment, a full-service production company that provides venues and theaters, as well as Las Vegas casinos, comprehensive solutions for all their entertainment needs, including ticketing and box office operations, technical direction, showroom management, marketing, and more. Mr. Reynoso is involved in every aspect of his company, where he manages the day-to-day operations, and oversees a team of more than 100 employees. Currently, Red Mercury Entertainment co-produces MJ Live: A Michael Jackson Tribute Concert at The Strat as well as Purple Reign: The Prince Tribute Show at Tropicana Las Vegas. Additionally, Red Mercury Entertainment has an equity partnership with Live Nation, Caesars Entertainment, Sands Corp. (Venetian/Palazzo) and MGM Resorts International on a multitude of current and past premier headliner shows in Las Vegas, including Aerosmith; Backstreet Boys; Britney Spears; Chicago; Christina Aguilera; Def Leppard; Earth, Wind & Fire; Gwen Stefani; Janet Jackson; Jennifer Lopez; Lady Gaga; Lionel Richie; Pitbull; Ricky Martin; Shania Twain; Willie Nelson; and ZZ Top, to name a few. Red Mercury Entertainment has also been instrumental in brokering the annual deal for Calibash, the world’s largest Latin/Urban music festival, at T-Mobile Arena in Las Vegas.

Sergio Fernandez de Cordova
Founder and Chairman of PVBLIC Foundation and a Permanent Observer to the International Youth Organization for Ibero-America (OIJ) to the United Nations.

As Chairman of PVBLIC, he leads the foundation’s engagement with governments from the Vatican to the White House to the United Nations and multinationals; public and private. As a UN Permanent Observer, he leads multilateral engagement and partnership integration efforts across the UN system. In all of his work, public and private, he promotes the global development and policy work behind structuring Public Private Partnerships (PPP) that embrace social change; making sure the next generation has a seat at the table — using media, data, and technology to drive that change. Over the past 13 years, Sergio has helped launch or played an instrumental role in developing platforms and initiatives to advance sustainable development and impact across the globe.

Jane Owen – Founder and Director of Jane Owen PR

Jane Owen is a leading public relations expert with over two decades of international experience. Founder of Jane Owen Public Relations, she has led high-profile campaigns for celebrities, global brands, film, and exclusive events in cities such as Los Angeles, New York, London, and Dubai. Recognized for her strategic and creative approach, she has built a solid reputation in the entertainment and fashion worlds, positioning her agency as one of the most influential in the sector.